Cím: H-3300 Eger, Eszterházy tér 1.; Postacím: 3301 Eger, Pf.: 43.; Tel.: +36 36 / 520 400


Utolsó módosítás: 2019. október 09.

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Thesis topics: Business Administration and Management BSc

1. Applying statistical methods in market research.
2. Applying statistical methods which are used in industry analysis.
3. Using methods of time series analysis in economic analyses.
4. Applying marketing tools in the enterprise sector.
5. The marketing strategy of Eger wine region and its applicable marketing tools.
6. Examining consumer behaviour in the case of a particular product or service.
7. The implementation of marketing tools in food industry.
8. Examining the communication (marketing, external and internal PR, business administration) of a particular firm/organization.
9. Analysing the marketing activity of one or more firms or other organizations (marketing environment, strategy, brand value, marketing-mix components etc.).
10. Analysing the marketing activity of regions/settlements (Regional Marketing, Place,
11. Analysing consumer behaviour and motivation in tourism or in the market of another product/service (e.g. green and health-conscious consuming habits).
12. Local and regional sustainability analyses.
13. Economic analysis of the spread of IT technologies.
14. Analysing the macroeconomic effect of technological development.
15. Facts of competitiveness and its possible development in a particular region.
16. Comparative analysis of the economy of different regions.
17. Sustainable/environmentally friendly consuming – possibilities, methods, techniques.
18. Formation and development of social and environmental responsibility of CEOs in developed industrial states and in Hungary.
19. Analysing the communication (marketing communication, external and internal PR, business administration) of a particular firm/organization.
20. Analysing the spatial differentiation of crime and its connection with social and economic development.
21. Analysing the spatial differentiation of demographic facts and its connection with social and economic development.
22. The role of educational level in improving the employee's situation in the labour market.
23. Analysing the economic context of health.
24. Analysing the spatial differentiation of human development.
25. Analysing the spatial differentiation of infrastructure-based development and its connection with social and economic development.
26. Analysing spatial income disparities.
27. House prices as the regional indicators of social and economic development.
28. Analysing the spatial differentiation of complex social and regional development.
29. Analysing the spatial differentiation of pollution and its connection with social and economic development.
30. The role of tourism in social and economic development.
31. Competence examinations (competences employees shall possess).
32. The suitability of competences elaborated by the education system and how they meet the requirements of the economic sphere.
33. The characteristic features of knowledge society; how businesses adapt to the constantly changing social-economic conditions.
34. Comparative analysis of human resource management of organizations.
35. The role of staff recruitment in effective organizational operation.
36. Introducing and analysing a chosen HR activity.
37. Equal opportunities in the labour market and in employment.
38. Disadvantaged employee groups in the labour market and in organizational HR.
39. Analysing factors influencing women's labour market position.
40. Analysing common employment forms in the EU and in Hungary.
41. Comparative analysis of human resource management of enterprises.
42. Labour-market tendencies in Hungary and in the EU.
43. Examining how non-traditional employment forms spread and how employments change recently.
44. Comparative analysis of human resource management of enterprises.
45. Influencing factors of workforce-mobility. Economic importance of workforce mobility.
46. Globalization in social law.
47. Developmental tendencies in economic law.
48. Economic law and environmental control.
49. Elaborating controlling information system, analysis of its operation.
50. Analysis of the financial, economic, profitable and market situation of a chosen economic organization.
51. Introducing, evaluating and developing business processes (its role in education through models).
52. Comparing Hungarian and international accounting principles.
53. The effect of evaluating methods on the financial situation of a particular enterprise.
54. The possibilities of market valuation in finance
55. Examining the efficiency of one or more enterprises, predicting its success through financial factors.
56. Strategic and business analysis of a particular enterprise.
57. Analysing the controlling system of an enterprise.
58. Risk and uncertainty management of an enterprise.
59. Cooperation and coordination between market participants.
60. Innovation management.
61. Innovation policies.
62. Strategic planning, strategic management (Analysing enterprise strategies/strategic decisions.
63. Competitiveness (micro, macro, regional).
64. Economic policy
65. Strategic map and/or BSC analysis
66. Benchmarking analysis
67. Open innovation procedures, open business models
68. Successes with risk capitals
69. Public sector innovations
70. Business model analysis
71. Creative industries, creative services
72. Value chain analysis
73. Information technology and innovation
74. Social innovation
75. Eco-innovations
76. Analysing foreign working capital investments
77. The international practice of R&D tax concessions
78. Clusters in the world, in Europe and in Hungary
79. The foreignization of R&D
80. Smart fiscal consolidation – international comparison
81. Intelligent specialization strategies
82. Completing the business plan of a particular enterprise (family, SME).
83. Analysing and comparing the quality system of one or more enterprises (quality control, quality management).
84. Applying up-to-date logistical systems in corporate practice
85. The financing features of SMEs (especially: incubation, risk capital, bank financing, factoring)
86. Securities and markets, stock market analyses. Securities (the role of policy in financing)
87. Circulating capital management in practice (especially: financing strategies)

Thesis topics: Tourism and Catering BA, Tourism Management

1. Analysing the revenue structure and payment system of Hungarian tourism in the last 10 years.
2. Globalization and tourism – tendencies in international tourism
3. Tourism demand/supply analysis in a given city or region.
4. The 7P's in tourism.
5. The practice of city-marketing in a given city.
6. The marketing activity of a chosen travel agency or hotel.
7. Advertising in tourism.
8. Profession tourism and conference tourism.
9. The continuously developing medical tourism.
10. Development opportunities of Lake Balaton.
11. Rural tourism in a chosen region.
12. Active tourism in a chosen region.
13. Wine tourism in a chosen region.
14. Eco tourism in a chosen region.
15. Tourism concept of a chosen National Park.
16. Economic analysis or concept of a chosen thematic park.
17. Development opportunities in the Mátra.
18. The touristic concept of a chosen region.
19. Alternative tourism opportunities in Northern Hungary.
20. Competitiveness of tourism products.
21. Cultural and religious tourism.
22. Event tourism
23. The relationship of area, region and settlement development and tourism.
24. Managing tourist attractions
25. The impact assessment of touristic developments
26. The economics of catering
27. The management of catering
28. Hungarian gastronomy
29. International gastronomy
30. The globalization of catering and gastronomy

Thesis topics: Management and Leadership MA

The topics are comprehensive and students shall go into the details as far as a given organization is concerned. The comparison of several organizations, environmental analysis and time series analysis are also advisable. If the student chooses a different topic, the person with professional responsibility shall approve the elaboration of the chosen topic.
1. The economic importance of public services in Hungarian society.
2. The recent change and influencing factors of Hungarian enterprises and other economic organizations.
3. The operation of matrix systems: the advantages or disadvantages of its decision-making mechanisms.
4. The process of organizational development: how it works in practice. The importance of motivation, set of instruments. Influencing factors of creation, operation and change of organizations.
5. The components and strategic relationship of organizational operations. (organisational structures)
6. Common European Patent: how it was implemented, advantages, disadvantages, effects.
7. Planning and organizing value processes, its leading role.
8. The characteristic features of innovative organizations. The relationship between modification management and innovation.
Organizational life-cycle models, recognizing modification situations.
9. Sustainable development in the region of Edelény.
10. The social pillar of sustainability and business conduct. Questions of sustainable development.
11. The process of innovation in organizations. Learning organizations.
12. The relationship of the success of SMEs and innovation. The role of leader attitude.
13. Conflict management/styles in small enterprises.
14. Strategic thinking, the process of strategy-making, its role in competitiveness. The relationship between HR and business strategy.
15. HR management. Analysis of HR management
16. The relationship between organizational culture and communication (internal and external communication). Business social responsibility.
17. Organizational culture, effects for change. The role of the leader.
18. The schedule of handling organizational crisis, the most frequent strategies of organizational crisis. The process of change and crisis management.
19. Business process design: the relationship between productivity, competitiveness and strategy. The role leadership in success.
20. Leader attitudes and values.

Thesis topics: Business Development MA

1. Change, transformation and influencing factors of Hungarian enterprises and other economic organizations.
2. The relationship between organizational culture and communication.
3. Examining business investments and its effect on the final result.
4. Analysing business taxation.
5. Analysing cooperation projects of enterprises.
6. Information management. Analysing information systems and the use of corporate governance systems. The effect of its implementation.
7. Controlling management. Analysis of the controlling activity of enterprises.
8. Environment protection and the eco-conduct of enterprises.
9. Strategy management. Examining the strategy of enterprises and its effect on the operation of the enterprise.
10. Change management. Analysis of the effect of enterprise change.
11. Examining the competitiveness and operation of an enterprise.
12. Examining the environment of enterprises, and how the environment influence the operation.
13. Crisis management. Processes of enterprises, the effect of the recent economic crisis.
14. Tax forms, tax benefits, analysing the taxation of an enterprise.
15. Analysing HR management.
16. Organizational culture, effects for change. The role of the leader.
17. Process management, analysing the economic processes of enterprises, effects of developmental processes
18. Financing management. Investments, financing of enterprises, analysing financing possibilities.
19. Analysing and evaluating the control of tax authorities
20. Characteristic features of innovative organizations, the process of innovation in organizations, the relationship between the success of enterprises and innovation.
21. Marketing management. Analysing marketing activities of businesses, the effects of developing marketing activities, consumer behaviour.
22. Analysing the operation of businesses, sector analysis and performance evaluation


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