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Final exam topics

Utolsó módosítás: 2019. október 14.

For important informations and final exam topics please visit: https://gyongyos.uni-eszterhazy.hu/en/gyongyos_en/news-for-students/educational-information/information-about-the-final-examination 



1. Characterise production processes according to mass character, indicate the features of production types. How are production types connected to the phases of product life cycle?
2. The progress of process design. Productivity, competitiveness, strategy.
3. Evaluate the features of corporate life cycle and phases, its risk-related financing forms and characterize them one by one.
4. Present the importance of performance measurement, the performance prism and Balanced Scorecard.
5. Characterise the TQM concept. Present quality certification systems (accreditation, audits).
6. Characterise the concept of innovation and its influencing factors. (its practical forms, levels, innovation models, directives.) Organization development as the distinctive field of organizational innovation. The relationship between innovation and corporate life-cycle. (Risk, organising, its practical forms). The position of innovation in strategy and the interfaces of its process.
7. The characteristic features of innovative organizations. The relationship between change management and innovation. Organizational life cycle models, recognizing the changing situations.
8. The process of innovation in organizations. Methods for individual and group work. Learning organization.
9. Motivation: Hertzberg's two factor theory. Goal-Setting Theory.
10. Situations and tools of organizational politics.
11. Organizational culture. Culture typologies of Handy and Quinn.
12. The basis of organizational culture. Influencing factors of creating, operating and changing organizations.
13. Present the features of functional, divisional and matrix systems.
14. Control as a leading function.
15. The nature of services, the development of the service sector, features of services: features of the HIPI principle. Examining the quality of services, the forms of marketing research in the service sector.
16. Service as a distinctive product. The pricing and sales of services, the market manipulation tools of services: ads, PR, sales incentives, personal sales, online marketing. Features and components of an appealing website
17. The 3Ps, the marketing-mix specifications of services: features of human factor (People), objective factor (physical evidence) and the organisation of processes (Process).
18. The most important components of organizational operation – McKinsey's 7s model and the place of strategy in it. How to handle organizational crisis – strategies.
19. Main trends and steps of strategy development, types of strategies. The relationship between strategy and change management. The most important features of corporate crisis management, the outputs of recovery processes, its features.
20. Conditions of successful changes, its formulae, its steps, its levels and its phases. Time-varying features of a successful organization according to Peters – Waterman.

MA Programme in Business Development

1. Types of information in financial statements, measuring the financial situation of businesses, basics of compiling financial requirements and projections.
2. Correlations between leverage, liquidity and profitability. Methods of examining capital structures. Possible aspects and principles of creating a capital structure optimal for business operations. The most important capital structure theories and their critical evaluation.
3. Definition and types of company financing. Costs of the different financing sources. The interpretation of WACC (Weighted Average Cost of Capital), its role in financial calculations.
4. Types, characterisation and evaluation of financing strategies. Special characteristics of financing current assets. Defining the optimal level of current assets. Correlations of the level of current assets and liquidity.
5. The role of the state in financing business development. The main tools (financial and non-financial) of development policy.
6. The characteristics of the credit process. Possibilities of improving capital funding.
7. The main characteristics and comparison of the traditional and the activity-based costing methods.
8. Job costing and process costing methods for cost observation, cost accounting and cost accounting.
9. Components, structure and integration of the cost accounting system, the system of cost accounting.
10. Definition of de minimis aid, de minimis aid funding in the system of corporate taxation.
11. Innovation models. Correlations between the innovation and corporate life cycles.
12. Characteristics of innovative organizations. Correlations between change management and innovation.
13. Planning the project completion process: time, resource and budget planning (process and tools of project planning, optimizing project plans).
14. Describing the aimed project result (elements and scope of project result, evaluation of its viability, evaluation of expected effects). Project control (process of project control, process and outcome control).
15. The process of business decisions. Team decision-making. Conflict resolution in the decision-making process.
16. The role of data warehouses in corporate decision-making. Decision-making support models, and their characteristics. Incident management in economic decision-making.
17. Organizational decentralization and its reasons. Types of decentralized organizational units. Performance indicators and the process of their calculation in decentralized units.
18. Nature of services, development of the service sector, characteristics of services: HIPI. The model of service quality, forms of quality-judgement research in the service sector.
19. Service as a special product, characteristics of primary and secondary services. Pricing and the possibilities of price discrimination. Characteristics of selling, fixed location of services. Promotional tools for services, the roles of advertising, PR, sales promotion, personal selling in the services sector.
20. The 3 P's – the elements of the marketing mix for services. Characteristics of people, their marketing-oriented management, internal marketing in practice. Elements and marketing functions of physical evidence. Process management, characteristics and golden rules of complaint management.

MA Programme in Tourism Management

1. Describe the principles of regional development and tourism research. Compare the processes of quantitative and qualitative research.
2. Describe the structure of Integrated Management Systems and their advantages compared to modular systems. Enterprise information systems.
3. Describe the focal points of the European Union's regional development / cohesion policy and fiscal framework conditions, the tasks of regional development policy in Hungary and resources for 2007-2013.
4. The tasks, organizational structure, and environment of project management. Project objectives and resources, the functions and phases of project management.
5. Types of projects, comparison of project types. The content and preparation phases of the project plan. The phases, monitoring, and closure of project implementation.
6. Presentation of financial management and financial strategies. The main characteristics of the investment and financing functions of businesses and the role of financial management.
7. Describe the causes of the changes in travel habits and consumer behavior and their effects on the marketing activities of tourism business and receiving areas.
8. The most important domestic and international hotel industry trends.
9. Tourism planning. Regional planning and facility design.
10. The role of municipalities and non-profit organizations in tourism. Describe the budget and asset management tasks of local governments and their financial frameworks and resources!
11. The essence of destination management. The tasks and role of TDM in tourism. The domestic and international institutional system of tourism and its legal regulation.
12. The relations between transportation and tourism. The role of logistics in tourism and hospitality.
13. The essence of sustainable development and responsible sustainability. The integration of environment and nature protection into the system of tourism organizations management, environmental practices of businesses.
14. Describe the information used to analyze the profitability and financial position of businesses and the source of the information.
15. Partnerships, networks, clusters in tourism.
16. The international and domestic trends of tourism product development and product design. Activity-, space- and group-specific tourism products.
17. The concept of competitiveness, competitive advantages and competitiveness factors.
18. The international and domestic trends of hospitality and gastronomy.
19. Attraction management, visitor management. New challenges: quality, guest satisfaction, interaction, experience economy. A paradigm shift in tourism in the 21st century.
20. Strategic management as an option and requirement for hospitality and catering businesses. Strategic decisions in purchasing and stockpiling.
21. Describe the importance and essence of image and quality and crisis management in tourism at the level of companies and destinations.
22. Describe some simple methods of time series analysis and their economic application.
23. Describe the tasks and purpose of cluster analysis. Briefly describe the hierarchical method.
24. Describe the essence of the financial model based on program financing. What advantages and disadvantages does it have compared to the model based on institution financing?

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